Bing ads editor download
The Menu and the Ribbon include a set of commands that enable you to upload post and download get data, import, research keywords, and more. The Tree view is where you select your account, campaigns, or ad group that you want to work with. Details about the item selected in the tree view are displayed in the Manager pane. The Type list contains items from your selected account, campaign, or ad group.
Like the Tree view items, details about the item selected from the type list are displayed in the Manager pane. The Manager pane is a workspace for viewing and editing campaign data. You can choose whether to view campaigns, ad groups, ads, or keywords here by making a selection in the left panel, or depending on the Manager pane data view that you choose, by clicking a tab or selecting from a list. Use the manager pane to review individual items. If an ad is not running because of an editorial rejection, for example, you will see that in the status column.
The Editor pane is where you bulk-edit information in campaigns, ad groups, ads, and keywords. When you select more than one item in the Manager pane, the Editor pane opens automatically. You can also use the import tab to import campaigns from Google, Yahoo, or an external file. Now that the data is synced, you can make changes on a single account, or multiple accounts at the same time.
You can navigate your entire structure from the left hand Campaign navigation panel. Use tools such as Advanced search to find specific campaign details. Bing Ads Editor lets you make updates as granular as changing the bid price for a single keyword, and as big as bulk changes, where you can click Make multiple changes to create a whole new set of campaigns.
You can find and replace specific pieces of information, or copy and paste entire campaigns and ad groups within the same accounts or across multiple accounts. Remember, changes you make will not be reflected until you Post the changes. When using Bing Ads Editor to export data, you have the power to be selective. You can export data from entire accounts, individual campaigns or specific ad groups.
You can export the campaign or ad group you have selected using the Export selected campaigns and ad groups option under the File menu in the top ribbon.
Export all the rows in the Manager pane using the Export current view option. Upon saving, the data automatically opens in an Excel workbook. Your data and row headers will be inserted, and will be in the correct format for importing back into Bing Ads Editor. To import campaigns, go to the top ribbon, and click the Import button.
From the four choices, choose Import from a file. Select a file, and click Next to open the Import Wizard dialog box. In the drop-down lists above the table, select the appropriate Bing Ads column header to apply to each column of your imported data. When the import finishes, an import summary page opens. Campaign information may appear across several columns. Skipped items will not be created or updated, as they duplicate existing values or contain invalid data.
Download the import file template here. Click Import Campaigns , and then click Import from file. Search will only have to feature Bing results on the "majority" of desktop traffic, leaving the company open to "enhance the search experience" non-exclusively on both desktop and mobile.
Additionally, Microsoft will take over as the exclusive seller of ads delivered through Bing; Yahoo! Under the pact, AOL will take over the sale of display, video, and mobile ads on various Microsoft platforms in nine countries, including Brazil, Canada, the United States, and the United Kingdom.
As many as Microsoft employees involved with the business will be transferred to AOL. Similar to Google AdWords , Bing Ads uses both the maximum amount an advertiser is willing to pay per click PPC on their ad and the advertisement's click-through rate CTR to determine how frequently an advertisement is shown.
This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement.
Bing Ads allows advertisers to target their ads by restricting their ads to a given set of demographics and by increasing their bids whenever the ad is seen by a user of a certain demographic. As of November , no other PPC advertising system has a similar feature.
Similarly, Bing Ads allows advertisers to run their ads on specific days of the week or certain times of day. Using this editor you can make offline changes to your campaigns and later sync it online.
Bing Ads also provides APIs that can be used to manage advertising campaigns. From Wikipedia, the free encyclopedia. Retrieved 10 September Retrieved 30 June The New York Times. Retrieved from " https: Internet advertising services and affiliate networks Pay per click search engines Bing Microsoft cloud services.
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